Web Analytics is not the sexiest topic in the Search Engine world today, but is nonetheless very practical in measuring the performance of your website. So many people I come across have absolutely no idea what the traffic patterns are like on their website, much less their return on investment (ROI) or how much it [...]
Posted in Blog | Tagged analytics, Browsers, buyers, Convert, to, web
This is the magic question (and if the answer was common knowledge there would be little need for SEO marketers). There are many factors that determine how often a web sites content needs to be updated. If the web site is optimized for Google, a canny adviser would suggest adding a forum and blog [...]
Posted in Blog | Tagged a, be, content, does, how, need, often, Sites, to, updated, web
If you had eight hours and $100 per month to spend on the promotion of your web site, what would you do? I answered a question similar to this recently on LinkedIn and thought it was an interesting mental exercise. What would you do? The following is what I would recommend a web site owner [...]
Posted in Blog | Tagged 100, 8, a, and, for, hours, how, month, per, promote, Site, to, web
Local businesses are losing sales by not taking advantage of the Web as a sales tool. This conclusion is based on two recent personal experiences which, in my mind, highlight how woefully inadequate most local businesses are at using the Web as a marketing medium.
I am researching gas and electric fireplaces for my home out [...]
Posted in Blog | Tagged by, damage, done, examples, local, Marketing, of, poor, Site, the, two, web
